Through an online self-registration portal, visitors can sign up to receive emergency and non-emergency alert notifications issued by Rapid Notify customers via landline or cellular telephone, SMS text message, or e-mail. Organizations with an ever-changing database of alert recipients such as municipalities, governments, and schools, will benefit from this new feature. Rapid Notify designed the self-registration portal so that it can be placed directly into a customer’s existing website to allow for seamless access.

“Rapid Notify is responding to the growing demand for accurate data collection that also meets privacy standards,” said Steve Sipe, president of Rapid Notify. “Crisis communication strategies are changing to reflect the migration away from land-lines to cellular and VoIP. Organizations with public safety concerns must find new ways to gather and maintain accurate contact data. Our self-registration portal is specifically designed to improve the quality and quantity of information used for mass notification.”

Rapid Notify’s new self-registration portal helps organizations ensure that their mass communications are privacy compliant by offering opt-in and opt-out capability. Self-registrants complete a short online form with their contact information, indicate their preferences for notification, and select a secure login enabling them to return and update contact details as often as needed. The portal quickly plots address locations on a map and presents them to the registrant to verify or reposition the pin to the exact location of the address. Confirmed addresses are geo-coded into the Rapid Notify mapping system, which enables organizations to target emergency and mass communications to individuals in specific physical locations.

“We are committed to helping businesses and institutions effectively communicate life-saving information to its citizens,” added Sipe. “Our new self-registration feature is part of our continuing efforts to provide efficient public safety communications and a more connected environment for all types of organizations.”